About Us
Introduction
As a 3rd generation professional golfer and collegiate UCLA All-American, Travis Johnson set out in 2006 to create products and brands that were more authentic and innovative for golf, a game his father and grandfather spent their entire lives promoting and perpetuating across all levels, age, and skill. This passion continues to be the driving force behind Travis’s lifelong endeavors to follow in the footsteps of his family.
Under the creative branding firm, Haus of Grey Coöperative, Matte Grey I Heather Grey are the newest brands in which Travis and business/design partner Kelli Marie Riley have dedicated their entire focus and vision. These two new labels have been created to once again capture culture through design and promote community by brand.
Bridging the gap between mainstream fashion and modern athleticwear
Haus of Grey Coöperative is a creative branding firm that specializes in creating niche products and brands thru the context of authenticity and original design.
The first label to launch under the Haus of Grey Coöperative is MɅTTE GREY, a creative lifestyle brand focused on cultivating the ideals of today’s active individual into products that offer innovative thought, unique design, and functional application for use throughout one’s LIFE+ɅCTV.
MɅTTE GREY launched its first division, Men’s Sportswear, throughout North American retailer locations in the Spring of 2013. The first collection being a direct collaboration between Coöp designers and the professional athletes themselves, MɅTTE GREY sets out to bridge the gap between mainstream fashion and modern athleticwear.
Additionally, in the Spring of 2014, Haus of Grey launched HEɅTHER GREY, the feminine counterpart to MɅTTE GREY.
Heather Grey is a contemporary women’s sportswear brand catering to the savvy, fashion-minded, modern woman. Each design is understatedly chic and timeless, providing a fresh wearable look to the active wear industry. The Heather Grey customer enjoys wearing casual, comfortable clothing that can transfer easily throughout her busy day yet still keep her feeling current and stylish.
Unlike most women’s sportswear offerings that are either too boxy and masculine or skintight and uncomfortable, Heather Grey has redesigned a tailored modern fit for the active woman, one that incorporates today’s relaxed silhouettes with cut and details accentuating a women’s natural figure. All the while, focusing on cultivating the ideals of today’s active individual into products that offer functional application for use throughout one’s LIFE+ACTV.
